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Media Archives | Cynthia Dearin

Media

The key strategies to taking your business global

Australia is often seen as a strong test market for foreign based businesses looking to expand: our economy is just sufficiently big and diverse to test and iterate, while still being small enough to make the cost of testing across the market affordable.  For tech-based businesses in particular, our strong digital penetration – 88 percent of …

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A career in Iraq’s given Cynthia Dearin more than just experience

Cynthia Dearin is an Australian businesswoman with some very unique international experience, including a three and a half year stint working in Iraq during some of its most volatile years, from 2006 to 2010. Returning home after working on major projects with the British and US governments, the former diplomat was surprised to find her …

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Middle East: Hope or Hype?

If you deal in transport equipment, motorised or not, you can’t ignore the Middle East as a potential target market. But how about the image of widespread violence, rampant corruption and outright war that mainstream media continue to paint? According to Australian expert Cynthia Dearin, who served as the first female CEO of the Australia …

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Cynthia Dearin wants businesses to grab opportunities in the Middle East

Cynthia Dearin probably has one of the hardest sales jobs on the planet: she’s trying to sell the Middle East to Australian companies as a place to do business. It’s a major challenge to promote a region about which people know virtually nothing or view through the headlines of destruction and bloody violence. Post-invasion Iraq …

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