Cynthia Dearin probably has one of the hardest sales jobs on the planet: she’s trying to sell the Middle East to Australian companies as a place to do business. It’s a major challenge to promote a region about which people know virtually nothing or view through the headlines of destruction and bloody violence. Post-invasion Iraq is staggering precariously and civil war-torn cities are falling to the newer threat of Islamic State in neighbouring Syria.
Read more AFR BOSS Magazine
Cynthia Dearin is an international business strategist, advisor, keynote speaker and author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs Billionaires: Your Guide to Business Culture in the Middle East and North Africa.. With 22 years of international experience, as an Australian diplomat and management consultant, she is the Founder and Managing Director of Dearin & Associates and the International Business Accelerator, helping companies to scale internationally and amplify their impact in the world.
Cynthia Dearin is an international business strategist, advisor, keynote speaker and author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs Billionaires: Your Guide to Business Culture in the Middle East and North Africa.. With 22 years of international experience, as an Australian diplomat and management consultant, she is the Founder and Managing Director of Dearin & Associates and the International Business Accelerator, helping companies to scale internationally and amplify their impact in the world.
Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Pre-order your copy today!
You Might Also Like...
Before my kids were born, I was always out and about early. Not because I’m a morning person (I’m not), but because I realised back
I know from experience that one of the key challenges that companies – small and large – face when it comes to international expansion, is
International Competitor Analysis: It’s a Red Ocean Out There… Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound
HELP CENTER
© 2022 cynthiadearin.com All Rights Reserved