Cynthia Dearin wants businesses to grab opportunities in the Middle East

Cynthia Dearin probably has one of the hardest sales jobs on the planet: she’s trying to sell the Middle East to Australian companies as a place to do business. It’s a major challenge to promote a region about which people know virtually nothing or view through the headlines of destruction and bloody violence. Post-invasion Iraq is staggering precariously and civil war-torn cities are falling to the newer threat of Islamic State in neighbouring Syria.

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