International Marketing: How to make your message stick in overseas markets
Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural
MEET
International business strategist, speaker and author on a mission to help micro-to-medium sized companies to amplify their impact in the world.
MEET
International business strategist, speaker and author on a mission to help micro-to-medium sized companies to amplify their impact in the world.
Cynthia Dearin is on a mission to help micro-to-medium sized companies to amplify their impact in the world.
She is a keynote speaker, author and international business strategist. Cynthia is the Founder of Dearin & Associates and the International Business Accelerator – a structured program that helps companies expand into international markets.
She is the author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs & Billionaires: Your Guide to Business Culture in the Middle East and North Africa, and the host of the Business Beyond Borders with Cynthia Dearin podcast.
Read on, listen, watch, or enquire about booking Cynthia as a speaker at your next event.
Cynthia speaks regularly on topics relating to international business strategy and women in international business, via workshops, public events and online training webinars. Heading Text Here
“Cynthia and her team recently ran a Cultural Competency for the UAE training session at The Fred Hollows Foundation. Her delivery and presentation was exceptional and had the room captivated for hours. Cynthia worked with me to really understand our needs for the session prior to delivery and delivered on point and exactly what we needed. We look forward to building this relationship further.”
“I recently had the pleasure of Cynthia being a presenter at workshop on business culture and tourism in the Middle East. From the moment Cynthia walked into the room she was engaging, professional and polished. Her presentation was flawless and captured the room’s attention and resonated with everyone. I couldn’t have been more pleased with how the workshop went and especially all the great comments I received from our suppliers and clients who walked away with some great insights. I wouldn’t hesitate to recommend Cynthia as a speaker and expert on business culture in the Middle East”
“Cynthia has a non nonsense experience based approach that I find very valuable. The course content acknowledges that there is an evolution that will take place, you are encouraged to focus on the next most important tasks. By following a structured path I was forced to reevaluate my own assumptions and this helped me identify opportunities in my earlier approach. I would encourage anyone who is considering expanding into other regions to contact Dearin and Associates. They will not give you a hard sell, they will help you reflect on what are your most important next steps.”
“Cynthia has a great depth of knowledge on doing business in the Middle East. Cynthia’s recent presentation ‘myth busting’ perceptions of the Middle East for food and beverage companies was very well received.”
“Cynthia is knowledgeable and provides insightful guidance as to the required steps to access certain international markets. She would be a great advocate to have on your side.”
“Cynthia is a trusted advisor, great at sharing expertise, and supportive.”
Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural
This week, I’ve been reading a great book by Stephen M.R. Covey (son of the author of 7 Habits of Highly Effective People) called The Speed of
Thinking of expanding your HR business internationally? Cynthia Dearin is an international business strategist, author and keynote speaker. She’s also the Founder of Dearin & Associates and the International
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