International Market Selection: Common Mistakes
with Cynthia Dearin and Maher Hejleh
One key area that many business owners struggle with when it comes to expanding internationally is successfully choose the right market.
On this episode of Business Beyond Borders, Maher interviews Cynthia as she speaks about the market selection process and highlights the common mistakes that companies make when looking to enter a new international market.
This is Part One of a two-part interview, so keep an eye out for the next episode where we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.