International Market Selection: Increase your Chances of Success
with Cynthia Dearin and Maher Hejleh
Market selection is a critical phase when it comes to international expansion. Get it wrong, and you can tank your whole business… get it right and you can catapult it to new heights. In Part Two of this episode around choosing the right market, we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
Tune in to find out: