The key strategies to taking your business global

Australia is often seen as a strong test market for foreign based businesses looking to expand: our economy is just sufficiently big and diverse to test and iterate, while still being small enough to make the cost of testing across the market affordable.  For tech-based businesses in particular, our strong digital penetration – 88 percent of Australians now own at least one smartphone – is a key attraction. But when the question of expansion arises for Australian based companies, where should our companies be looking to test, and what’s the correct way to go about planning global growth?

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Cynthia Dearin

Cynthia Dearin

Cynthia Dearin is an international business strategist, advisor, keynote speaker and author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs Billionaires: Your Guide to Business Culture in the Middle East and North Africa.. With 22 years of international experience, as an Australian diplomat and management consultant, she is the Founder and Managing Director of Dearin & Associates and the International Business Accelerator, helping companies to scale internationally and amplify their impact in the world.

Cynthia Dearin

Cynthia Dearin

Cynthia Dearin is an international business strategist, advisor, keynote speaker and author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs Billionaires: Your Guide to Business Culture in the Middle East and North Africa.. With 22 years of international experience, as an Australian diplomat and management consultant, she is the Founder and Managing Director of Dearin & Associates and the International Business Accelerator, helping companies to scale internationally and amplify their impact in the world.

Business Beyond Borders: Take Your Company Global

Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Pre-order your copy today!

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The Ultimate Guide to International Expansion [2021]

Everything you need to know about taking your business global in 2021 and beyond.

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