Three Things to Think About Before Expanding Into Foreign Markets w/ Cynthia Dearin (Elsewhere Episode)

Shownotes below:

Cynthia Dearin is the Head of Dearin & Associates, an international business consulting firm that helps clients to access opportunities in fast-growing foreign markets. Based in Sydney, Australia, the firm works with micro-to-medium sized companies to speed up and de-risk their international expansion process and help them get their products and services to the world. Cynthia is also the Founder of the International Business Accelerator, a 12-month program that she launched in 2017.

With a background in International Studies, Law, Middle East Politics, and Arabic, Cynthia has over a decade of experience as an international business strategist. She speaks three different languages and has lived in France, the U.K., the U.S., North Africa, and the Middle East, as well as in her native Australia.

In addition to her work at Dearin & Associates, Cynthia is an experienced keynote speaker, a podcaster, and the author of the best-selling book “Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East & North Africa”. She’s currently working on her next book, “Business Beyond Borders: How to Take Your Company Global”.

In this interview, Cynthia talks about the unique experiences that led her to where she is today, what foreign companies need to know about expanding into Australia, why cultural intelligence is key when you’re doing business overseas or managing international teams, and which three fundamental things you need to figure out before launching your brand in a new market.

 

 

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Cynthia Dearin

Cynthia Dearin

Cynthia Dearin is an international business strategist, advisor, keynote speaker and author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs Billionaires: Your Guide to Business Culture in the Middle East and North Africa.. With 22 years of international experience, as an Australian diplomat and management consultant, she is the Founder and Managing Director of Dearin & Associates and the International Business Accelerator, helping companies to scale internationally and amplify their impact in the world.

Cynthia Dearin

Cynthia Dearin

Cynthia Dearin is an international business strategist, advisor, keynote speaker and author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs Billionaires: Your Guide to Business Culture in the Middle East and North Africa.. With 22 years of international experience, as an Australian diplomat and management consultant, she is the Founder and Managing Director of Dearin & Associates and the International Business Accelerator, helping companies to scale internationally and amplify their impact in the world.

Business Beyond Borders: Take Your Company Global

Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Pre-order your copy today!

business_beyond_borders_take_your_company_global_book_image

The Ultimate Guide to International Expansion [2021]

Everything you need to know about taking your business global in 2021 and beyond.

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