
Trump Tariff Trouble: Pharmaceuticals on the Firing Line
Recently, the US administration announced a new wave of tariffs, including a 100% levy on branded pharmaceuticals entering the United States from October 1, 2025.
MEET
MEET
Cynthia Dearin helps mid-sized companies expand internationally and compete on a global stage.
As the Founder and CEO of Dearin & Associates, she leads a team of international strategy experts that helps companies design and execute data-driven, commercially sound global growth plans.
Cynthia is the author of Business Beyond Borders and Camels, Sheikhs and Billionaires, and her forthcoming book The Global Standard: Why the World Needs You to Go Beyond Borders is a manifesto for the next generation of international business leaders.
A former diplomat and lawyer, Cynthia brings deep cross-border expertise, having worked with business and government leaders around the world. Her mission is to help companies unlock international opportunities and scale with confidence.

“Kaaren and Clive boosted their company’s bottom line by $1 million and made the company debt-free within 12 months. Despite COVID and astronomical freight rates, they sold more in the US in 2021 than ever before.”
“We had been trying to expand into overseas markets, spending a lot of time and money chasing opportunities but not getting the traction that we needed. Dearin & Associates helped us to choose markets sensibly, and follow a process to get traction quickly. We now have retail partners in Vietnam, Thailand and Singapore, and we boosted our international sales by $2 million in 12 months.”
“Highly recommend Cynthia and the team at Dearin and Associates. They add a lot of value to their clients. They assist with real world strategies to help access opportunities in fast-growing international markets.”
“The biggest challenge for us was understanding global demand for our product. We needed to find the easiest path to global markets. Dearin & Associates gave us the insights and data to direct our international strategy, identify the huge opportunity for our product globally and enter the United States.”
“Just wanted to thank the Dearin & Associates team for our awesome and very comprehensive market report. It’s a game changer for us!”
“Mike ran a 6-month project for us reviewing some key markets in Asia. His footwear and distribution knowledge were of great help, and he delivered a good piece of work on time.”
“We didn’t really have an international strategy and were focused on too many markets. Dearin & Associates helped us identify Japan as the key market for us. We’re excited and energized at the opportunities in international markets, which are probably 10 times the size of our domestic market.”
“"Ego Pharmaceuticals’ business in the Middle East represents a significant proportion of our world-wide business. As our business has grown more complex, cultural differences have had a much greater impact. Based on a thorough situation analysis, Dearin & Associates put together a training program for Ego Pharmaceuticals across a wide range functions that have some interaction with the Middle East. This involved providing some models to explain the basis for the differences but more importantly, lots of interaction and discussion of real issues and misconceptions.”
“"Knowing what to focus on to achieve growth was our biggest challenge. Working with Dearin & Associates gave us the clarity to build an international strategy and execute it. Before, we were overwhelmed but now we're excited and confident at the opportunities that await us.”
“Crawford Boots manufactures an industrial safety waterproof boot for the underground mining market. Working with Dearin & Associates has been a godsend for me, as it has helped me break things down and truly understand and appreciate the processes involved in business strategy, both domestically and internationally.”
“Thank you Cynthia and team for an amazing presentation. As an experienced exporter there were great insights and processes to further expand on strategy to entering new markets. The content was relevant and adaptable to a variety of exporters at all levels.”
“Dearin & Associates provides excellent advice regarding anything to do with export needs for companies both big and small. They have a considerable wealth of experience available across all markets and most business types.”
“When I first decided I want to go global, I had all these grand plans. I wanted to go to certain countries but I didn’t know how to do that. Dearin & Associates gave me a structure to follow to take my company international and identify the blind spots that were holding me back.”
“Dearin & Associates helped us turn our U.S. expansion from a slow start into real momentum. Their in-depth market analysis and clear, data-driven recommendations gave us the insight we needed to refine our strategy, target the right clients, and choose effective distribution channels. Within just three months of implementing their advice, we had tripled our U.S. sales and were well on the way to establishing PumpEng as a serious player in the American mining market. We were subsequently acquired by a major American firm.”
“Dearin & Associates helped us turn our U.S. expansion from a slow start into real momentum. Their in-depth market analysis and clear, data-driven recommendations gave us the insight we needed to refine our strategy, target the right clients, and choose effective distribution channels. Within just three months of implementing their advice, we had tripled our U.S. sales and were well on the way to establishing PumpEng as a serious player in the American mining market. We were subsequently acquired by a major American firm.”
“Dearin & Associates helped us turn our U.S. expansion from a slow start into real momentum. Their in-depth market analysis and clear, data-driven recommendations gave us the insight we needed to refine our strategy, target the right clients, and choose effective distribution channels. Within just three months of implementing their advice, we had tripled our U.S. sales and were well on the way to establishing PumpEng as a serious player in the American mining market. We were subsequently acquired by a major American firm.”
“Partnering with Dearin & Associates made it possible for Smart Rider to expand beyond Europe with clarity and confidence. Their data-driven approach pinpointed Australia as the ideal launch market, and within six months we had secured a partnership with the country’s leading equine retailer. Thanks to D&A’s expertise and structured process, we entered the Oceania market strategically and efficiently—laying the groundwork for continued international growth.”
“Cynthia is a trusted advisor, great at sharing expertise, and supportive.”
“"We had an outstanding experience working with Dearin & Associates. The team was amicable and TSC was able to speak freely and brainstorm through problems to affect solutions. We were able to move from an abstract concept to a concrete strategy in just a few sessions, culminating with Dearin successfully executing the first phase of the plan. We would absolutely recommend Dearin & Associates. They are an intelligent, well-networked, forward leaning team with a focus on obtaining results for their clients. The team at Dearin was able to come up with a creative solution to an abstract problem and leverage their regional network to succeed where TSC working alone would have failed."”
“Working with Dearin & Associates made our Australian trade mission a standout success. Their structured, hands-on approach—from assessing market readiness to refining our pitch and facilitating high-value buyer meetings—gave each participating company the tools and connections needed to enter the market with confidence. The team’s deep local insight and proactive support delivered immediate results in leads, visibility, and clear pathways to market entry, setting a strong foundation for our Singaporean brands’ expansion into Australia.”
“"Cynthia and her team ran a Cultural Competency for the UAE training session at The Fred Hollows Foundation. Her delivery and presentation was exceptional and had the room captivated for hours. Cynthia worked with me to really understand our needs for the session prior to delivery and delivered on point and exactly what we needed. We look forward to building this relationship further."”
“Dearin & Associates presented a workshop on business culture and tourism in the Middle East for Qatar Airways’ Australian clients, suppliers and team. From the moment Cynthia walked into the room she was engaging, professional and polished. Her presentation was flawless, captured the room’s attention and resonated with everyone. I couldn't have been more pleased with how the workshop went and especially all the great comments I received from our suppliers and clients who walked away with some great insights. I wouldn't hesitate to recommend Cynthia as a speaker and expert on business culture in the Middle East. ”
“Dearin & Associates provided assistance to our company, MWV, on importing items into China. We found the team to be very professional and proactive, and their attention to detail was impressive. MWV would definitely consider hiring the firm again in future.”
“With the International Business Accelerator program as a guide, we’ve been able to make progress in expanding to Hong Kong over the past year, progress which includes identifying our ideal client/s, developing strong partnerships and deciding on our market entry strategy. Overall, I feel far more confident that we are on the right track, and that we have taken into consideration the obvious – and not so obvious – challenges and opportunities inherent in overseas expansion.”
“It’s fantastic to work with Dearin & Associates. Cynthia has exceptional expertise in leadership, motivation and coaching, she consistently demonstrated a dedication to success. I had the pleasure of working with Cynthia at the International Business Accelerator and I was particularly impressed by her ability to drive my factory forward, coming up with fresh ideas about how to improve the way we operate, many of which have been successfully implemented into our business structure. I would highly recommend Cynthia, in short she has been an asset to our factory.”
“If we had met Dearin & Associates before going into an international market, we certainly would have saved a lot of money. The small investment of joining the International Business Accelerator is a lot less than what it cost us in experience to learn the lessons.”
“Namoi Unlimited is a Joint Organisation of Councils in NSW, a collaboration focussed on strategic regional priorities across five Local Government Areas in the New England North West of NSW. We aspire to create a region that is productive, smart and liveable. Our challenge is to grow the economy and create jobs in the Namoi region. One of the ways we strive to do this is by helping businesses to embrace opportunities in global markets. It is not easy for regional and rural businesses to capitalise on international opportunities. They face challenges which affect their capacity to explore growth and diversification opportunities, including climate change, drought, telecommunications access, remoteness and high transport costs. ”

Recently, the US administration announced a new wave of tariffs, including a 100% levy on branded pharmaceuticals entering the United States from October 1, 2025.

Australia Post has suspended most parcel deliveries to the United States effective immediately, leaving thousands of Australian exporters scrambling for alternatives.

Just when you thought Trump tariffs were old news, they’re back in the headlines. Last week, two colleagues told me that “no one was talking