Blogs Archives | Page 4 of 7

Girls on top: Women-led SME’s taking on the world – #1

Blogs, Business Leaders / Cynthia Dearin

My team and I run the International Business Accelerator, a structured end-to-end teaching and coaching program to help micro-to-medium sized companies build and implement winning strategies for launching their business internationally. This March, we’re excited to be launching the #GirlsGoingGlobal campaign, to coincide with International Women’s Day. As part of this initiative, we’re showcasing a […]

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Can little Aussie food companies really take the world by storm?

Blogs, Business Leaders / Cynthia Dearin

There has been a lot of talk about Australia becoming the “food bowl” of Asia over the last few years and the trade statistics indicate that Australia’s trade with the rest of the world in food products continues to increase. Take for example, wine sales, which increased in value by 11% in 2016, reflecting increasing

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Does Your International Marketing Strategy Suck? Here’s Why…

Blogs, International Marketing / Cynthia Dearin

This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. 1. They fall into the #1 trap of international marketing The number one trap of international

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Is the “next big thing” for your company overseas?

Blogs, Market Intelligence / Cynthia Dearin

As an SME leader, your top priority is to grow your company. You understand that building a pipeline of work, securing recurring revenue and scaling your business depends upon identifying opportunities and being prepared to capitalise on them. What you may not have realised is that the “next big thing” for your company that once

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Is your business fixated on the slow-dripping tap?

Blogs, Productivity and Mindset / Cynthia Dearin

I was recently in a café with my partner waiting for a couple of coffees. I walked to a nearby counter to pour us each a glass of water from a pair of water dispensers. One of the dispensers was taking forever. Although it was fuller than the other and the tap was fully open,

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The Best Five Minutes You’ll Spend Today: Top Tips on Choosing an International Market

Blogs, Market Intelligence / Cynthia Dearin

Are you are small or medium-sized business with aspirations to grow? If you are, then you might be considering international expansion or exporting your product (or service) overseas. Obviously, there are lots of countries you could target, but how do work out which is the right one for your international market entry strategy? Don’t be

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So… What’s Stopping You From “Going Global”?

Blogs, Productivity and Mindset / Cynthia Dearin

Is your company successful at home? Do you believe it could do ten times better if you expanded internationally? I know a lot of businesses and owners in that category. They’re doing quite well in their local market and they’re like “it would so cool to expand to Singapore … and then China” …. or

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Going Global: 3 Traps for New Players

Blogs, Company Readiness / Cynthia Dearin

Planning to expand a business overseas is an exhilarating prospect, but the road to success is littered with failures. While it’s easy to imagine your company with offices around the globe, leading the world in your particular sector, the reality is far more gruelling. All the more so for small businesses, which typically have little

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