Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going to focus on what we do and not get hung up on the competition” or “we’re just a small company, we don’t need to do competitor analysis, that’s for […]
International Competitor Analysis: It’s a Red Ocean Out There… Read More »
COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…
Going Global? Here’s Why you Need a Tailored Marketing Strategy Read More »
Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.
International Market Selection: Four Mistakes to Avoid in 2024 Read More »
With the Federal election out of the way, Covid on the wane and the war in Ukraine losing its shock value, the global supply chain crunch is the new hot topic. It’s hardly surprising. The cost of freight and logistics skyrocketed by an eye-watering 700% in 2020 and 2021. It was driven by a combination
Why Australian businesses can turn the global supply chain crunch into an opportunity Read More »
You have thought about what IP you have in your business, the different types of IP rights and about how you can use them to protect your assets as you expand your business overseas. Now, it’s time to get strategic and selective about what IP you are going to protect. IP protection is often about
International IP Protection: 5 Steps to Creating an IP strategy Read More »
Who is in your international team is just as important as choosing the right market or the right distributor. The team is the vehicle that will deliver your global vision for you – these are the folks who are going to get stuff done. Pre-COVID19, there was a lot of scepticism about whether virtual teams
International Expansion: Building a Global Team Read More »
Interested in expanding your business internationally? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. Welcome to the ‘why’, ‘what’ and ‘how’ of the regulatory challenges that come up in an international expansion. Specific regulations vary from country to country and from industry to industry so I will talk in
Navigating Foreign Rules and Regulations Read More »
Interested in expanding your business internationally? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. When sending goods overseas, you will need to complete a suite of ‘export documentation’ which will enable your goods to traverse international barriers and arrive safely at their destination. To avoid delays in customs clearance
International Logistics: Getting your export documentation right Read More »