Competitive Analysis Archives

Unlocking Retail Success in China: Strategies for a Booming Market

Competitive Analysis, International Customers, Market Intelligence / Cynthia Dearin

Happy Chinese New Year! As we usher in the Year of the Snake, it’s the perfect time to talk about one of the most exciting and dynamic retail markets in the world—China. Have you ever wondered what it would take to crack the code for this market? It’s no walk in the park, but the […]

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International Competitor Analysis: It’s a Red Ocean Out There…

Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going to focus on what we do and not get hung up on the competition” or “we’re just a small company, we don’t need to do competitor analysis, that’s for