International Customers Archives

Unlocking Retail Success in China: Strategies for a Booming Market

Happy Chinese New Year! As we usher in the Year of the Snake, it’s the perfect time to talk about one of the most exciting and dynamic retail markets in the world—China. Have you ever wondered what it would take to crack the code for this market? It’s no walk in the park, but the […]

Your Ideal International Client: Creating Your Client Avatar

International Customers, International Strategy / Cynthia Dearin

Interested in expanding your business internationally and learning more about targeting international clients? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things

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