International Strategy

A split image featuring a color portrait of Donald Trump on the left, and a black and white historical photo on the right showing two men in suits, symbolizing a comparison of past and present trade policies.

Why April 2 Wasn’t a Shock — If You’ve Been Paying Attention

When President Trump announced sweeping new tariffs on 2 April 2025, markets reeled. Stock indices nosedived. Trading partners scrambled. Global supply chains, already strained, shuddered under the weight of uncertainty. It felt like a rupture, a radical shift in the rules of global trade. But in reality, this is just the latest chapter in a […]

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Why Investing in Your Brand and Marketing Assets is Essential for International Expansion

When companies scale internationally, finding the right channel partners is a big milestone. But once you’ve secured them, the next challenge is equipping them with the tools they need to market and sell your products effectively. Pricing books, ordering processes, and supply chain logistics are important, but increasingly, we’re seeing that having high-quality marketing assets

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Cargo ship docked at port, loaded with products for export to the US, symbolizing global trade and the impact of tariffs on shipping and supply chains.

Preparing for Trump’s Tariffs: Strategies to Protect Your Business in a Shifting Trade Landscape

With his plan to impose sweeping tariffs on imports—including a steep 60% levy on Chinese goods—President-elect Trump has set his sights on drastically reshaping US trade policy. As companies brace for potential price hikes, supply chain disruptions, and market shifts, business leaders around the globe are wondering what they can do to protect their bottom

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Simplifying trade: How Australian exporters will benefit from the Australian budget

International business isn’t usually a big vote-winner when it comes to Australian Federal elections and so measures to make life easier for businesses operating cross-border tend to get overlooked. So you might be surprised to learn that the 2024-25 Australian Budget introduces some significant measures to simplify trade, which will benefit manufacturers and exporters alike.

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Getting Started in International E-Commerce?

Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you sell consumer products and you’re keen to launch into the international space, e-commerce is a great way to test overseas markets, with minimal

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Sourcing trusted international distributors – tips for new players

If you’re new to ‘going global’, working with a local distributor can be a good way to enter an international market. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep

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Scaling Your Fashion Brand Internationally in 2021?… Here are 3 Things You Need to Do

If you’re thinking about expanding your fashion label internationally, 2021 might just be the year to do it. Despite the havoc wreaked by COVID19, e-commerce sales boomed over the last 18 months… which means that there’s never been a better time for style mavens to buy your brand, even if they’re a continent or two

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Your Ideal International Client: Creating Your Client Avatar

Interested in expanding your business internationally and learning more about targeting international clients? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things

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