COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…
Going Global? Here’s Why you Need a Tailored Marketing Strategy Read More »
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you sell consumer products and you’re keen to launch into the international space, e-commerce is a great way to test overseas markets, with minimal
Getting Started in International E-Commerce? Read More »
Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing, so they either “copy + paste”
International Marketing: How to make your message stick in overseas markets Read More »
This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. 1. They fall into the #1 trap of international marketing The number one trap of international
Does Your International Marketing Strategy Suck? Here’s Why… Read More »