Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my previous posts, I discussed two of the lower-risk strategies when it comes to international mode of market entry – trading strategies like exports […]
International Mode of Market Entry: Investment Strategies Read More »
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my last blog on international modes of market entry, I talked about trading strategies, such as exports and ecommerce. These approaches are typically low-risk,
International Mode of Market Entry: Transfer Strategies Read More »
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you’ve decided to expand your business internationally and chosen a market to enter, you’ll need to decide on a mode of market entry. This
International Mode of Market Entry: Trading Strategies Read More »
Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.
International Market Selection: Four Mistakes to Avoid in 2024 Read More »
“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?
In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”
International Market Selection: Four Questions to Ask Yourself Read More »
In my previous posts on market selection, I’ve talked about some of the common pitfalls to avoid as you embark on the international market selection process, as well as four questions to help you get started. Once you have narrowed down your list of potential target markets, it’s time to take a closer look at
Choosing the Right Market: International Market Entry Barriers Read More »
In this series on choosing the right international market in 2021, the year of volatility, we’ve looked at common pitfalls, questions to ask, and barriers to entry. In this blog, I want to run you through the final considerations that you need to take into account before you go ahead and hitch your wagon to
Choosing the Right Market: Final Considerations Read More »
If you’re new to ‘going global’, working with a local partner can be a good way to get started. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep local knowledge
How do I source and engage trusted international partners? Read More »