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“It’s a Red Ocean Out There” … Sussing Out the Competition

International Competitor Analysis: It’s a Red Ocean Out There… Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going to focus on what we do and not get hung up on the competition” or “we’re just a small company, …

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Your Ideal International Client: Creating Your Client Avatar

In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things together and create your ideal international client avatar. So why is creating an ideal client avatar important? “You can’t hit a target you haven’t set”. It’s as true …

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Your Ideal International Client: Market Research

In my previous post, I talked about the four levels of market segmentation when it comes to international marketing, and how they can be applied in different contexts. Now let’s talk about your ideal client and how you can conduct market research to understand their needs and challenges better. Your ideal international client is the …

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Your Ideal International Client: Market Segmentation

As your business expands overseas, you’ll want to build relationships with your ideal international clients. These are the prospects that are most in need of your services, who will get the most value from your offering. They are the most likely to buy from you, and most likely to generate maximum revenue for your company …

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Why Strategy is Key to Expanding Your Manufacturing Business Globally

Manufacturing in Australia is on the upswing. Despite the chaos that COVID19 created in 2020, the sector is bouncing back, thanks to a combination of pent-up demand, reshoring bringing some production back home and robotics driving reductions in production cost. Many manufacturing companies – including our clients – are also looking at expanding internationally, to …

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How To Expand Your HR Business Overseas – With Cynthia Dearin (Elsewhere Episode)

Thinking of expanding your HR business internationally? Cynthia Dearin is an international business strategist, author and keynote speaker. She’s also the Founder of Dearin & Associates and the International Business Accelerator. In 2015, Cynthia published her first book, Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East & North Africa, which became an Amazon best-seller. Her …

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