June 25, 2021 | Cynthia Dearin

Your Ideal International Client: Creating Your Client Avatar

International Customers, International Strategy / Cynthia Dearin

Interested in expanding your business internationally and learning more about targeting international clients? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things

Your Ideal International Client: Creating Your Client Avatar Read More »

Your Ideal International Client: Creating Your Client Avatar

In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things together and create your ideal international client avatar. So why is creating an ideal client avatar important? “You can’t hit a target you haven’t set”. It’s as true