Before my kids were born, I was always out and about early. Not because I’m a morning person (I’m not), but because I realised back in my teens that getting out for some exercise at
I know from experience that one of the key challenges that companies – small and large – face when it comes to international expansion, is bridging the cultural divide. Adapting to the culture of a
International Competitor Analysis: It’s a Red Ocean Out There… Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going
In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things together and create your ideal international client avatar.
In my previous post, I talked about the four levels of market segmentation when it comes to international marketing, and how they can be applied in different contexts. Now let’s talk about your ideal client
As your business expands overseas, you’ll want to build relationships with your ideal international clients. These are the prospects that are most in need of your services, who will get the most value from your
As I write this post, the COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally
As I wrote recently in Why Strategy is Key to Expanding Your Manufacturing Business Globally, there are plenty of opportunities for manufacturers to scale internationally in 2021, but it’s definitely not a risk-free exercise. There are some
Manufacturing in Australia is on the upswing. Despite the chaos that COVID19 created in 2020, the sector is bouncing back, thanks to a combination of pent-up demand, reshoring bringing some production back home and robotics
Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach.
This week, I’ve been reading a great book by Stephen M.R. Covey (son of the author of 7 Habits of Highly Effective People) called The Speed of Trust, and this has prompted me to think about the importance
Thinking of expanding your HR business internationally? Cynthia Dearin is an international business strategist, author and keynote speaker. She’s also the Founder of Dearin & Associates and the International Business Accelerator. In 2015, Cynthia published her first book, Camels, Sheikhs
Shownotes below: Cynthia Dearin is the Head of Dearin & Associates, an international business consulting firm that helps clients to access opportunities in fast-growing foreign markets. Based in Sydney, Australia, the firm works with micro-to-medium sized companies
Our second guest for this month is Jane Jackson – Career Management Coach, Professional Speaker, Author of #1 Amazon Best Seller, “Navigating Career Crossroads” and Host of Your Career Podcast. Jane grew up in Hong
If you’re reading this blog, the chances are that lockdown has changed your life dramatically over the last few weeks. If you’re single, you might be grieving the loss of social contact and wondering how
I know a lot about lockdowns… I spent nearly four years of my life living that way. The three emotions I associate most strongly with that time are boredom, excitement and fear. From 2006 until
Australia is often seen as a strong test market for foreign based businesses looking to expand: our economy is just sufficiently big and diverse to test and iterate, while still being small enough to make
Cynthia Dearin is an Australian businesswoman with some very unique international experience, including a three and a half year stint working in Iraq during some of its most volatile years, from 2006 to 2010. Returning
Business is booming in the MENA region and former diplomat Cynthia Dearin says there are opportunities if Australian companies do their homework. Listen on ABC Saturday Extra
If you deal in transport equipment, motorised or not, you can’t ignore the Middle East as a potential target market. But how about the image of widespread violence, rampant corruption and outright war that mainstream
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