Trump Tariff Trouble: Pharmaceuticals on the Firing Line
Recently, the US administration announced a new wave of tariffs, including a 100% levy on branded pharmaceuticals entering the United States from October 1, 2025.
October 17, 2025
#Cynthias Blog
US Tariffs Are Here to Stay. Is Your Brand Export-Ready?
Australia Post has suspended most parcel deliveries to the United States effective immediately, leaving thousands of Australian exporters scrambling for alternatives.
August 28, 2025
Trump Tariffs on Trial
Just when you thought Trump tariffs were old news, they’re back in the headlines. Last week, two colleagues told me that “no one was talking about tariffs anymore” … turns out they spoke too soon.
June 5, 2025
Trump’s Liberation Day Tariffs: Impact on Global Trade in Services
Trump’s new tariffs are shaking up global trade — but the impact won’t stop at physical goods. In the latest twist, the former president has granted a 90-day pause on tariffs for many trading partners,
May 2, 2025
Why April 2 Wasn’t a Shock — If You’ve Been Paying Attention
When President Trump announced sweeping new tariffs on 2 April 2025, markets reeled. Stock indices nosedived. Trading partners scrambled. Global supply chains, already strained, shuddered under the weight of uncertainty. It felt like a rupture,
April 11, 2025
How to Protect Your Business from Trump’s New Trade Blitz
Just as international businesses were getting used to calmer trade waters, the tariff tide is rising again—and fast. On April 2, President Donald Trump announced a sweeping new round of tariffs, including a universal 10%
April 9, 2025
How did the Trump administration calculate its Liberation Day tariffs?
On 2 April, the Trump administration unveiled its long-promised “Liberation Day” tariffs. These new tariffs, which the White House has badged as “reciprocal” tariffs apply to 180 countries – almost every trading partner the United
April 8, 2025
Why Investing in Your Brand and Marketing Assets is Essential for International Expansion
When companies scale internationally, finding the right channel partners is a big milestone. But once you’ve secured them, the next challenge is equipping them with the tools they need to market and sell your products
February 5, 2025
Five Ways to Make Goal-Setting Work for Your Team
As I wrote in my recent piece, Is Goal-Setting Just A Bunch of Hype? the process of setting goals promises great things for companies but often falls short. However, when done correctly, goal-setting can be
January 31, 2025
Unlocking Retail Success in China: Strategies for a Booming Market
Happy Chinese New Year! As we usher in the Year of the Snake, it’s the perfect time to talk about one of the most exciting and dynamic retail markets in the world—China. Have you ever
January 21, 2025
Is goal-setting just a bunch of hype?
It’s January and as we start the new year the internet is awash with posts about goal-setting. Particularly popular these days is the contrarian theme “why goal-setting doesn’t work” and you may be wondering, “Is
January 17, 2025
Preparing for Trump’s Tariffs: Strategies to Protect Your Business in a Shifting Trade Landscape
With his plan to impose sweeping tariffs on imports—including a steep 60% levy on Chinese goods—President-elect Trump has set his sights on drastically reshaping US trade policy. As companies brace for potential price hikes, supply
November 14, 2024
Getting paid in international markets
Many companies that I speak to – both in the SME sector and at the big end of town – face challenges with getting paid on time (or at all) when they sell to customers
October 30, 2024
International Mode of Market Entry: Investment Strategies
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my previous posts, I
October 20, 2024
International Mode of Market Entry: Transfer Strategies
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my last blog on
October 20, 2024
International Mode of Market Entry: Trading Strategies
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you’ve decided to expand
October 20, 2024
What is Culture? How Cultural Differences Impact International Business
Interested in expanding your business internationally and learning more about culture? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. As I mentioned in my post Bridging the Cultural
August 5, 2024
Bridging the Cultural Divide
Interested in expanding your business internationally and learning more about culture? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. I know from experience that one of the key challenges
June 29, 2024
International Competitor Analysis: It’s a Red Ocean Out There…
Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going to focus on what we do and not get
June 27, 2024
Simplifying trade: How Australian exporters will benefit from the Australian budget
International business isn’t usually a big vote-winner when it comes to Australian Federal elections and so measures to make life easier for businesses operating cross-border tend to get overlooked. So you might be surprised to
June 15, 2024