#Cynthias Blog

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Cynthia Dearin

International Market Selection: Four Mistakes to Avoid in 2024

Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.

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Cynthia Dearin

Navigating Foreign Rules and Regulations

Interested in expanding your business internationally? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. Welcome to the ‘why’, ‘what’ and ‘how’ of the regulatory challenges that come up in

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Cynthia Dearin

Getting Started in International E-Commerce?

Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you sell consumer products

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Cynthia Dearin

Out and about early

Before my kids were born, I was always out and about early. Not because I’m a morning person (I’m not), but because I realised back in my teens that getting out for some exercise at

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