I know from experience that one of the key challenges that companies – small and large – face when it comes to international expansion, is bridging the cultural divide. Adapting to the culture of a
International Competitor Analysis: It’s a Red Ocean Out There… Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going
Interested in expanding your business internationally and learning more about targeting international clients? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In previous posts, we talked about two
In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things together and create your ideal international client avatar.
In my previous post, I talked about the four levels of market segmentation when it comes to international marketing, and how they can be applied in different contexts. Now let’s talk about your ideal client
As your business expands overseas, you’ll want to build relationships with your ideal international clients. These are the prospects that are most in need of your services, who will get the most value from your
As I write this post, the COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally
As I wrote recently in Why Strategy is Key to Expanding Your Manufacturing Business Globally, there are plenty of opportunities for manufacturers to scale internationally in 2021, but it’s definitely not a risk-free exercise. There are some
Manufacturing in Australia is on the upswing. Despite the chaos that COVID19 created in 2020, the sector is bouncing back, thanks to a combination of pent-up demand, reshoring bringing some production back home and robotics
Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach.
This week, I’ve been reading a great book by Stephen M.R. Covey (son of the author of 7 Habits of Highly Effective People) called The Speed of Trust, and this has prompted me to think about the importance
When it comes to selling internationally, big mistakes are often made around product-market fit. When companies are intimately acquainted with the desires and expectations of their domestic customers, they sometimes get complacent. When the time comes to expand to new markets overseas, companies think they can replicate what they’ve done at home overseas and get the same result. But this just isn’t the case, as a bunch of companies have learnt the hard way.
“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?
In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”
In my previous posts on market selection, I’ve talked about some of the common pitfalls to avoid as you embark on the international market selection process, as well as four questions to help you get
In this series on choosing the right international market in 2021, the year of volatility, we’ve looked at common pitfalls, questions to ask, and barriers to entry. In this blog, I want to run you
If you’re new to ‘going global’, working with a local partner can be a good way to get started. Teaming up with a business that already has feet on the ground can bring huge gains.
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk
Thinking of expanding your HR business internationally? Cynthia Dearin is an international business strategist, author and keynote speaker. She’s also the Founder of Dearin & Associates and the International Business Accelerator. In 2015, Cynthia published her first book, Camels, Sheikhs
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on
Shownotes below: Cynthia Dearin is the Head of Dearin & Associates, an international business consulting firm that helps clients to access opportunities in fast-growing foreign markets. Based in Sydney, Australia, the firm works with micro-to-medium sized companies