#Cynthias Blog

Cynthia Dearin

Going Global​: 3 Traps for New Players

Planning to expand a business overseas is an exhilarating prospect, but the road to success is littered with failures. While it’s easy to imagine your company with offices around the globe, leading the world in

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Cynthia Dearin

Overwhelmed by Your International Expansion?

As I work with business owners and executives who are expanding their companies internationally, I’ve found that most of them deal with similar challenges as the project ramps up: Competing priorities – with an international

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Cynthia Dearin

Middle East: Hope or Hype?

If you deal in transport equipment, motorised or not, you can’t ignore the Middle East as a potential target market. But how about the image of widespread violence, rampant corruption and outright war that mainstream

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Cynthia Dearin

Are Rockstars Risk-Takers?

Have you ever looked at another business that does the same thing as yours but has clients all around the world and felt just a tiny bit jealous? Why are some companies international rockstars while

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